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While many myths surround business culture, some of its stereotypes are also accurate. Firms who pay attention to their cultures tend to be much more employee- and customer-oriented. Cultures that are actively promoted tend to become guiding principles for their parent organizations. And above all, firms who lead their market for a long time —in almost any market— generally have strong cultures. By separating myth from reality, you can begin to take steps to understand and manage the culture of your own workplace. More important, you can start building this culture as a key asset of your long-term business capital.

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