Contact Us
Saturday, 5th December 2020

Training Materials & Courseware Resource

Login Form

No need to sign up if you have Facebook!

Facebook Login

                    ECABO

                   Accredited training provider

               quality  Certified Courseware

                    payment-method

Instant download training package

Passionate Retail Experts  
Passionate Retail Experts
for only
Price: $199.95  $179.95

 click for more details

que

Why buy our training course material packages

investw

Great value for a small investment

custow

100% customizable

customizw

Standalone modules can easily be added to enliven your training material

ideaw

Get new ideas for activities, exercises and games

 

Fun, competitive review game to end on a high note!

downloadw

Download and get it immediately

Click to read more....

Retail excelllence series training package   collection
Now get the complete
3 complete professional retail sales and service training programs
for only

PRICE: $ 539.85 $ 349.95

My self assessment results

QUIZ NAMEPOINTS

myresultsLog in or join for free to see your latest self assessment results

call-toll-free-last

Short courses are your new best friend.

Why?

Because they’ll make you lots of money.

You’ve probably spent a chunk of time pouring your heart and soul into long, robust, comprehensive training programmes that are then sold as one complete package.

That’s the tried and tested way, right?

Well, stop.

Stop right now.

Short courses are your new best friend because they are mutually beneficial to both you and your customer.

Attention spans are short in this day and age.


With the advent of smart phones and multiple screens, it takes something truly special to capture our attention for long periods of time.

This is even more true when it comes to learning.

Long, arduous courses aren’t doing you any favours. Even if you’re selling them at a premium.

Short courses are the new long courses.

Short courses are what your customers are looking for.

Short courses will see repeat business soar AND increase your revenue.

And your learners will be happier.

Win – win.

So, let’s just take some time to break this down somewhat.

When an individual or an organisation are looking for a specific course, it is likely that they will be operating from some kind of base level.

Beginner. Intermediate. Expert. Master.

Already you should see an opportunity there.

Instead of trying to cover beginner right the way through to master in one fell swoop, why aren’t you breaking your courses up into shorter, more specific courses and building your customers up to the ‘ultimate’ level (if that even exists?).

That’s where short courses really come into their own.

By offering your learners a range of options you’re doing many things all at the same time.

You’re reassuring them that you know what you’re talking about.

We all know Jiu-Jitsu can’t be mastered in one course, no matter how long it is. It takes time and study and practice to refine and hone the basic skills before working your way through the ranks.

Your courses should reflect just this.

Instead of one-shot, one off courses. Sell the relevant level to your customer and then make it so good, so robust, so informative, that they are chomping at the bit to move up to the next.

In fact, they’re waiting to hand over their money to reach the next level of your training course.

There’s a very clear structure to this that’s easy to understand and beneficial to the person taking the training.

They’ll know that the course they choose is targeted at people at their level. There will be no super-advanced terminology that instantly puts them off and makes them ask for their money back. They don’t feel talked down to.

The course they choose is absolutely pitched at the right level for them.

Not only that, but shorter courses look more manageable and more achievable. Motivation forms a huge part of the learning experience, and if your learner is already put off by the size and scope of the course, they’re unlikely to see it through to the end and even less likely to return to you in the future.

By offering a clear progression route for rookies through to experts you speak to every person out there who is even vaguely interested in your subject matter. And there’s a clear funnel you can build to guide them through the process and maximise your revenue.

The first place to start is to offer a free taster course. This can be an online webinar, hosted on an eLearning platform, or even a Lunch & Learn held at the local community centre or library. By doing this, straight from the offset you are sharing your eagerness and willingness to share your expertise and add value.

Think of your taster course as the ‘hook’. It’s free, which is a draw in itself – and attendees have the guarantee of getting something for nothing.

Once you’ve held your taster session, you will have a list of contact information for people who have actively shown interest in the course subject matter. By using targeted questioning in your surveys and data collection, you can find out exactly where they are on the expertise ladder, and target your communications to capitalise on that.

So, you won’t be offering the novice a course that is way too advanced for them. And in the same vein you will be aware of those customers with a bit of experience under their belt but who want to build on that knowledge.

When you are ready and raring to get going it can be tempting to put all of your enthusiasm into one long course. But hold your horses! Breaking them up into manageable chunked courses means your customers will make multiple purchases over a longer period of time and increases the likelihood of them coming back to you again and again because your content suits their needs and learning styles.

The future is short. Are you ready for it?

Related articles >>

Greeting Customers Professionally

Greeting customers , your crucial first impression Whether you are in a retail store, hotel, receptionist in a company or in any customer facing situation those first few seconds set the tone and ...

2012-08-19 04:31:34

Customer service

World Class Customer Service, What is it?Delivering world class customer care means having the capacity to provide a memorable,unforgettable experience to each individual customer.World class ...

2013-02-10 13:57:11

Empathy Vs Sympathy

• Sympathy involves identifying with, and even taking on, another person’s emotions. A sympathetic response is, “I’m really angry about those centerpieces, too.” • Empathy means acknowledging and ...

2012-02-10 22:57:47

7 Defusing techniques

Defusing angry Customers 1-EmpathizeShow acceptance not necessarily agreement for what the customer said or experienced. 2-ApologizeExpress sincere personal regret for the bad experience. If ...

2012-02-10 19:25:05

Building Customer Rapport

Smile Try to smile more when you are with customers, the more you show your enjoyment in the relationship, the more at ease and comfortable your customer will be.    Genuinely Compliment ...

2012-02-11 09:52:59

What is proactive customer management ?

Being efficient in conversations with customers is based around getting two fundamental aspects right – the direction of the conversation and the control of the conversation. The direction of the ...

2012-08-23 02:57:08

World Class Customer Care,What is it?

Delivering world class customer care means having the capacity to provide a memorable,unforgettable experience to each individual customer. World class customer care is not about meeting but about ...

2012-02-08 13:34:33

WIIFM to provide great customer service?

 What's In It For Me? why should I provide great customer service? You don't own the company and you may not be paid more for providing great customer service so why should you bother ? Here ...

2012-02-09 20:33:38

all courseware packages

No need to sign up if you have Facebook!

Facebook Login

Call us on our toll free

Sales excelllence series training package
Now get the complete
3 complete professional sales training programs
for only 

PRICE: $539.85 $349.95

training materials questions

pp ads

Call Center excelllence series training package    
Now get the complete
4 complete professional Call Center training programs
for only  

PRICE:  $719.85 $449.95

Training Articles

11 Feb

Building Customer Rapport

Smile Try to smile more when you are with customers, the more you show your enjoyment in ...

Read details
16 Oct

The 4 keys to influencing ...

Based on best practice, there are four major keys or components a manager must be aware ...

Read details
15 Oct

Handling challenging ...

Presenting a Potentially Unpopular Decision Sometimes we can be faced with the task of ...

Read details

Get all available programs and save !! 

For only $2995.95

 allcourses   +  all mini courses
30 Full Courses   6 Mini Courses 

 GET IT ALL NOW!

Most Popular Articles

11 Feb

Building Customer Rapport

Smile Try to smile more when you are with customers, the more you show your enjoyment in ...

Read details
16 Oct

The 4 keys to influencing ...

Based on best practice, there are four major keys or components a manager must be aware ...

Read details
15 Oct

Handling challenging ...

Presenting a Potentially Unpopular Decision Sometimes we can be faced with the task of ...

Read details
   communication-negotiation-presentation-conflict-resolution skills
Now get the complete
4 complete training packages for one low price
 
for only

PRICE: $719.95 $449.95

Check us out on Facebook!

Testimonials

The workshop is very well constructed, in a logical sequence and the content encompasses all the latest ideas and research.Ultimately a fantastic workshop to either deliver or participate in.                                                                    

Nige O'Shea FIMI, Professional Inspirations Ltd. UK

TrainingCourseMaterial.com's programs provide comprehensive information in a visually interesting format. Participants benefit from interactive activities that reinforce the content and making learning fun.

Jeanne Parks, Trainer & Business consultant, San Francisco, USA

TrainingCourseMaterial.com have worked hard to create a totally tailored training solution for Mobile Telephony retail managers and sales teams. By creating high impact visuals and with varied and intelligent use of ...

Craig Hines, innov8 Performance Limited, UK

I have purchased the 3 training programmes of the Complete Communications Excellence Series. I consider that the GBP 99 cost represents excellent value for money and the materials are of a high quality...

Alan Lloyd, Team Leader,EU Support to Civil Society Project

Contact Information

  • 12728 Mustang Rd Houston
    Texas USA 77057
  • (800) 561-9405

 TRAINING COURSE MATERIALS

 Full courses (1-2 day courses)

  Administrative Assistant Skills

  Anger Management

  Building High Performing Teams

  Business Etiquette

  Call Control

  Change Matters

  Coaching People For Better Performance

  Communicating with Clarity & Impact

  Conflict Resolution

  Creative Problem Solving & Decision Making

  Emotional Intelligence

  Find a way to say YES!

  Front Line Retail Selling Skills

  Handling angry and difficult callers

  Lead, Motivate & Inspire

  Marketing Essentials

  Managing People

  Negotiating for Results

 New college instructor orientation

  Passionate Retail Experts

  Pathways to service excellence

  Presenting With Impact

  Professional Selling Skills

  Retail Sales Planning & Forecasting

  Sales Management

  Sales Territory Planning & Routing

  Setting Others For Success

  Successful Telephone Debt Collection

  Time Management

  Train The Trainer

  Vision, Energy & Passion to Serve

  Workplace Diversity & Inclusion Training

 Mini courses (half day modules)

  Professional Business Writing

  Communication Skills

  Motivating People

  Professional Sales Questioning

  Sales Forecasting

  Ten Best Practice Customer Service Techniques

 

 

 Complete Packages

  Retail excellence series®

  Customer Service excellence series®

  Communication excellence series®

  Sales excellence series®

  Call Center excellence series®

  The Presenter-Trainer Package

 

 

  Get All Packages

(Get all available programs for one low price)