Membership programs as a marketing tool
Contact Us
Friday, 23rd July 2021

Training Materials & Courseware Resource

Login Form

Instant download training package

Communicating with Clarity and Impact
for only
Price: $199.95  $179.95

 click for more details


Why buy our training course material packages


Great value for a small investment


100% customizable


Standalone modules can easily be added to enliven your training material


Get new ideas for activities, exercises and games


Fun, competitive review game to end on a high note!


Download and get it immediately

Click to read more....

Retail excelllence series training package   collection
Now get the complete
3 complete professional retail sales and service training programs
for only

PRICE: $ 539.85 $ 349.95

myresultsLog in or join for free to see your latest self assessment results


Everyone wants to be special. It is a very powerful human need the feeling of wanting to "belong" to something , become an elite member. Again this is one of the psychological needs that humans have that marketers capitalize on by creating membership programs.

There are numerous benefits that a membership program brings to a business , just to name a few:

- Improves customer loyalty and decreases the number of defecting customers as membership programs fulfills this need and desire all humans have to belong and be a member of a body or an organization which in turn leads to increased customer loyalty.

- Can provide a constant stream of revenue through membership renewal fees instead of sporadically selling products and services.
- Helps businesses sell its full suite of services without much effort. Many businesses use membership programs to sell slow moving or less desirable products or services by including them in membership packages so customers are more likely to use and take advantage of them and at the same time add more value to the membership program.

- Can improve referral businesses by including special benefits or upgrades to members for referrals which encourages them to become part of your sales force and promote the membership programs among their friends and family cause it becomes in their best interest as well to attract new members.
- Helps businesses get more revenue from existing customers by creating multi-level membership programs that encourages and tempts customers to move to higher membership levels and consequently spend more money.

Every business that exists can one way or another profit from putting together some form of a membership marketing program and enjoy some of these very powerful benefits they provide to the business, next lets take a quick look at the types of membership programs as well as the pricing models for the different membership programs that are often used by companies to increase profits.

Types of membership programs:

There are endless different forms and types of membership programs nowadays, of course it depends on the type of business but companies have become extremely creative now with the different types of services they provide to their members.

Most membership programs have different levels and they usually use names like bronze, silver, gold , platinum ..etc. to show and give the impression to customers of the increasing value they will get once they progress to the higher levels of the membership program. As mentioned above the types of services the different membership programs offer to customers is so diverse these days. Just to give you a few examples of the services offered:

- Membership programs with points systems offering discounts on purchases when redeeming your accumulated points or the choice of using your points to purchase items or make bookings

- Elite Membership programs of some of the major credit card companies that offers a number of privileges to specific card level owners like access to first class lounges in major airports or special discounts in some of the international retailers.

- Membership programs offering express counters for members to avoid waiting times which can be seen in some of the major banks or retailers offering free delivery of products to members.

- All major airlines offering membership programs and have mileage programs, the more you fly the more miles you get which makes you eligible for upgrades, seat selections, priority bookings, ...etc.

- Coffee shop membership programs where members get a free coffee and cake when you by a certain number of cups of coffee

- Dry cleaners offering a discount for members only.

- Movie theaters membership offering members 5 movies monthly for the price of 3  and 8 movies monthly for the price of 5 for premium members.

- Oil and lube franchise offering members free complete car cleaning or free oil change.

As you can see from the examples above businesses big or small from major airlines and credit card companies to coffee shop owners and dry cleaners do benefit from creating their own membership programs and capitalizing on the basic psychological need we all have as humans to be special and to feel like we belong and of course enjoying the free additional services and products that comes with it.

Pricing membership programs:

There are many free membership programs but then there are many paid membership programs as well. Even with the free ones or the free to sign up membership programs, members will need to maintain their membership to keep from losing it by using the service of buying the product at least once in a specific time period. We wish to focus here more about the paid membership programs because paid memberships are those that bring the best value to a business by guaranteeing a steady stream of income from members who renew their membership. Membership programs have many pricing models and must be tested to determine the right price for your business and clientele. However, pricing your lower membership levels inexpensively is a smart tactic. Your goal should be to convert your customers into members so that they’ll begin to feel an affinity to your business.

After your customers have joined, then you can begin the up-selling process by providing tempting offers to move up the membership ladder. Look at your first membership level as a “loss-leader.”


Train the trainer package

Instant download training package 

Train the Trainer (Click to read more)

Ensuring that trainers are prepared for the task of delivering relevant and useful materials is important. Trainers that have taken the time to consider their own approaches, understandings, and skills will be better.

price: $ 199.95  $ 179.95


The real benefit of Membership programs :

Renewals is the real benefit a membership programs can bring to your business and the key to membership program success. It’s one thing to package your services into a membership program and sell it, but
sustaining your subscriber base by getting customers to renew is another. If you don’t provide value and keep your promises during your customer’s membership, it will be difficult to get them to renew.

The key to getting your members to renew is to provide value beyond what was promised and to offer incentives to renew. The incentives should have a low cost to you and a high perceived value from your member. For instance, suppose you offer a paid newsletter service. Your renewal offer might include several free teleseminars or a free discount coupons from a popular vendor that advertises in your newsletter.

Another option to improve your renewal rate is to sell renewals upfront by offering multiple period memberships at a discounted price. For instance, when you offer a one year VIP membership at your restaurant, up-sell the offer with a second year at a 35% discount.

Locking your customers into multiple period membership programs should be an important goal. Because your customer was willing to buy the first period, they’ll be inclined to consider multiple years…if the offer is right. A powerful hidden benefit of locking your customer into a long-term membership program is that you’ll also be locking out your competition!

The Magic of membership cards :

What's great about membership cards in addition to holding the customer or member's information and transactions history and info. is that they serve as a constant reminder to customers to take advantage of their membership so it prompts them to use it. Some businesses actually create their own charge cards. several statistics showed that store cardholders spend 50% more each year with that retailer than customers not carrying the retailer's charge card.

Membership programs are a great marketing tool that can help your business to sell more , increase customer loyalty, provide constant and predictable income , generate more revenue per customer and get you more referrals. a final word of advise is to take advantage of this effective tool, bundle your products or services into a membership program and make it easy for your customers to enroll, use a physical card not just for data tracking but to remind and prompt your customers to use it and take advantage of the privileges.

Related articles

Branding & Marketing

Why Create Brands?Looking at the different brands surrounding us everywhere no matter what industry it is, nowadays no matter what product you use whether it's your computer your shoes even your ...

2013-01-06 09:02:41

How to create an Irresistable offer ?

Adapted from "The Small Business Marketing Bible" by David Frey May I share with you a little secret about how people buy? It may sound strange but people don't buy 'things,' they buy ...

2012-11-02 13:34:34

Membership programs as a marketing tool

Everyone wants to be special. It is a very powerful human need the feeling of wanting to "belong" to something , become an elite member. Again this is one of the psychological needs that humans have ...

2012-11-01 17:02:26

Effective ads scheduling

There is no doubt that advertising is the main tool for developing brand awareness simply because it allows you to convey your brand promise exactly as you want it be presented. Its a controlled ...

2012-10-26 17:43:27

Packaging products to increase sales

It's a fact that packaging products and by packaging here we do not mean to have them nicely wrapped with colorful ribbons and glitter. What we mean by packaging here is bundling products together or ...

2012-10-31 23:26:09

all courseware packages

Call us on our toll free

Sales excelllence series training package
Now get the complete
3 complete professional sales training programs
for only 

PRICE: $539.85 $349.95

How it works?


Choose your training package


Add to shopping cart


Pay using any major debit or credit card or using paypal


You will be taken to a download page to instantly download your purchase (You will also receive your download links by email)


Unzip the file/s and get all your documents in MS office format

training materials questions

pp ads

Call Center excelllence series training package    
Now get the complete
4 complete professional Call Center training programs
for only  

PRICE:  $719.85 $449.95

Training Articles

05 Feb


What is Networking?Networking is about building, cultivating, and developing ...

Read More ...
22 Mar

Handling Questions and Answers

Questions and answers transform your presentation from a one way communication to a two ...

Read More ...
31 Jan

Giving Proper Feedback

The magic word that helps make feedback easier and creates the best setting for giving ...

Read More ...

Get all available programs and save !! 

For only $2995.95

 allcourses   +  all mini courses
30 Full Courses   6 Mini Courses 


Most Popular Articles

19 Aug

Greeting Customers ...

Greeting customers , your crucial first impression Whether you are in a retail store, ...

Read More ...
21 Aug

8 Step strategic planning ...

The below 8 steps give you an overall view of the general actions that should be followed ...

Read More ...
04 Feb

Techniques for handling ...

 APAC Model for handling objections : An objection is good news. When a customer ...

Read More ...
   communication-negotiation-presentation-conflict-resolution skills
Now get the complete
4 complete training packages for one low price
for only

PRICE: $719.95 $449.95


The workshop is very well constructed, in a logical sequence and the content encompasses all the latest ideas and research.Ultimately a fantastic workshop to either deliver or participate in.                                                                    

Nige O'Shea FIMI, Professional Inspirations Ltd. UK's programs provide comprehensive information in a visually interesting format. Participants benefit from interactive activities that reinforce the content and making learning fun.

Jeanne Parks, Trainer & Business consultant, San Francisco, USA have worked hard to create a totally tailored training solution for Mobile Telephony retail managers and sales teams. By creating high impact visuals and with varied and intelligent use of ...

Craig Hines, innov8 Performance Limited, UK

I have purchased the 3 training programmes of the Complete Communications Excellence Series. I consider that the GBP 99 cost represents excellent value for money and the materials are of a high quality...

Alan Lloyd, Team Leader,EU Support to Civil Society Project

Contact Information

  • 12728 Mustang Rd Houston
    Texas USA 77057
  • (800) 561-9405


 Full courses (1-2 day courses)

  Administrative Assistant Skills

  Anger Management

  Building High Performing Teams

  Business Etiquette

  Call Control

  Change Matters

  Coaching People For Better Performance

  Communicating with Clarity & Impact

  Conflict Resolution

  Creative Problem Solving & Decision Making

  Emotional Intelligence

  Find a way to say YES!

  Front Line Retail Selling Skills

  Handling angry and difficult callers

  Lead, Motivate & Inspire

  Marketing Essentials

  Managing People

  Negotiating for Results

 New college instructor orientation

  Passionate Retail Experts

  Pathways to service excellence

  Presenting With Impact

  Professional Selling Skills

  Retail Sales Planning & Forecasting

  Sales Management

  Sales Territory Planning & Routing

  Setting Others For Success

  Successful Telephone Debt Collection

  Time Management

  Train The Trainer

  Vision, Energy & Passion to Serve

  Workplace Diversity & Inclusion Training

 Mini courses (half day modules)

  Professional Business Writing

  Communication Skills

  Motivating People

  Professional Sales Questioning

  Sales Forecasting

  Ten Best Practice Customer Service Techniques



 Complete Packages

  Retail excellence series®

  Customer Service excellence series®

  Communication excellence series®

  Sales excellence series®

  Call Center excellence series®

  The Presenter-Trainer Package



  Get All Packages

(Get all available programs for one low price)