Nowadays for someone to say that he or she is an executive coach and stop will not mean a lot. There are many different types of coaching and advising in the business world today. Some executive coaches help people plan their lives, others help executives to become more efficient leaders for their teams, some are helping organizations through change and on the organization's strategic plans. some coaches focus on behavioral issues, while others focus on business issues. Coaching categories range from the micro level of changing individual behavior to the macro level of future and strategic plans of organisations. The 5 categories below are considered the major different types of coaching

Career life coaching

Career or life coaches spend more time on developing personal values, personal mission statements and the broader aspects of life. They focus more on the interpersonal world of one person rather than his/her interpersonal skills in relation to his/her group or co-workers. Coaches in this category believe that their work on personal growth and helping their clients solve life problems and issues either personal or business related adds a great value to the organisation.

Behavioral coaching for leaders

The main focus of behavioral coaches is achieving a long-term change in interpersonal skills , behavior and attitude of  leaders and people managers to enable them to work more efficiently with their teams , they give advice on how leaders can build better relations and more cohesive teams , how to more effectively motivate their people. This is one of the mostly requested type of coaching which can be very useful for all people managers.

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Coaching for leadership development

There is a distinction here between coaches who help leaders and people managers to become more effective individual leaders and coaches who help leaders and organisations develop a cadre of leaders and a development plan or system that ensures a constant supply or a pipeline of great leaders. The main difference between this category of coaches and the previous category is that coaches in this category work with a large number of leaders and people managers and not just work solely with individual leaders.

Coaching for organizational change

Coaches in this category are faced with a number of challenges due to their role of mainly helping organisations through change. from organisational capacity for innovation, mergers, executing new strategies , major restructurings. these coaches work closely with senior leaders as well as their teams to make major changes happen successfully.
 

Strategic coaching

Strategic coaches work with top executives in defining the long term direction and putting together a long term strategic plan for the organisation. The main role of this category of coaches is help and guide the organisation at it's top levels to plan and create the path for it's own future.