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A strategic plan is the formal roadmap that describes how a company executes its long term strategy. A plan outlines where an organization is going over the next year or more and how it’s going to get there.

Typically, the plan is organization-wide or focused on a major function such as a division or a department. A strategic plan is a management tool that serves the purpose of helping an organization achieve its goals as it aligns and focuses all the resources, and time of everyone in the organization in the same direction.

Characteristics of a strategic plan are:

• Defines the purpose of a business and it's general direction
• One of it's goals is to communicate the long term company strategy to all staff
• Is usually done by top level management of companies that are serious about growth.
• Helps building the company's competitive advantage.
• Assesses business opportunities
• Specifies and outlines financial requirements for future plans and growth.
• Provides focus and direction to move from plan to action business plan, on the other hand,
• It is also for new business owners who are serious about starting a business
• .Helps plan human resources and various needs on the operational level.
• Provides structure to ideas and helps create an initial plan of action.
• Is critical if funding is required.

 

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The  main components of a strategic plan are:

The following are the main components of any strategic plan that must be understood and looked at one at a time in order to have a complete and effective strategic plan  and direction for your business.

• Strategy and culture: Your organization’s culture is made up of people, processes, experiences, ideas, and attitudes. Your strategy is where your organization is headed, what path it takes, and how it gets there. You can’t have strategy without culture or vice versa. Your culture is like your house, and if it’s not in order, the best strategy in the world can’t take your company anywhere.

• Internal and external: Similar to the strategy and culture framework (previous bullet), you have an internal and external framework. The strategy is external. You gather information from your customers, competitors, industry, and environment to identify your opportunities and threats. Through employee surveys, board assessments, and financial statements, you identify your company’s strengths and weaknesses, which are internal.

• The Balanced Scorecard perspectives: The Balanced Scorecard is a framework used to develop goals and objectives in four areas (instead of departments) financial, customers, internal business processes, and people. The financial, internal business processes, and people areas are internal. The customer area is external.

• Market focus: Growth comes from focusing on your customers and delivering superior value to them consistently year after year. Built into your strategic plan is a market-focus framework because of how critical this is to your organizational growth.


Related articles

8 Step strategic planning process

The below 8 steps give you an overall view of the general actions that should be followed when putting together any strategic plan. 1. Getting prepared.Decide on the team who will be involved in the ...

2012-08-21 06:07:32

Assessing your mission statement

A mission statement is a statement of the company’s purpose or its fundamental reason for existing. The statement spotlights what business a company is presently in and the customer needs it’s ...

2012-08-21 06:37:50

What is a SWOT analysis ?

SWOT analysis is a very common and useful strategic planning tool. It is simply an acronym for Strengths, Weaknesses, Opportunities and Threats. Its an exercise often used by the team tasked with ...

2012-08-22 13:54:23

Evaluating your organizational values

Values are enduring, passionate, and distinctive core beliefs. They’re guiding principles that never change. Values are why you do what you do and what you stand for. Values are deeply held ...

2012-08-21 06:55:55

Strategic Planning and Thinking

What is a strategic plan?A strategic plan is the formal roadmap that describes how a company executes its long term  strategy. A plan outlines where an organization is going over the ...

2013-02-22 08:55:38

What is PESTLE analysis ?

A PESTLE analysis is mainly involved with studying all the external factors that can directly or indirectly impact future long, medium or short term strategies. Its an acronym that stands for  ...

2012-08-22 15:45:04

Visioning : Forming a strategic vision

Forming a strategic vision should provide long-term direction, delineate what kind of enterprise the company is trying to become, and infuse the organization with a sense of purposeful action. Vision ...

2012-08-21 07:12:30

Visioning & Alignment

What is strategy? Strategy means consciously choosing to be clear about your company’s direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much ...

2012-02-05 11:57:42

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