Social Media 101: How To Sell Your Training Courses Online
Contact Us
Friday, 23rd July 2021

Training Materials & Courseware Resource

Login Form

Instant download training package

Retail-selling-skills-training-course-materials  
Frontline Retail Selling Skills
for only
Price: $199.95  $179.95

click for more details

que

Why buy our training course material packages

investw

Great value for a small investment

custow

100% customizable

customizw

Standalone modules can easily be added to enliven your training material

ideaw

Get new ideas for activities, exercises and games

 

Fun, competitive review game to end on a high note!

downloadw

Download and get it immediately

Click to read more....

Retail excelllence series training package   collection
Now get the complete
3 complete professional retail sales and service training programs
for only

PRICE: $ 539.85 $ 349.95

myresultsLog in or join for free to see your latest self assessment results

call-toll-free-last

Even the most excellent courses aren’t worth a penny if they don’t sell seats, and social media is one of your biggest and best tools for selling your courses.

Here we’ve put together our very best tips on how to maximise your sales through social media platforms such as Facebook, Twitter, Instagram and LinkedIn.

1. Use the right platform

When it comes to picking the right platform for marketing your business, it’s crucial that you know and understand who your audience is.

For example, if your courses are intended for large businesses and staff training, LinkedIn should be your first port of call. Alternatively, if your courses are intended to be undertaken by individuals looking for self-improvement, Twitter and Facebook will be your go-to platforms.

It may not be as clean cut as the above examples, so it’s really worth taking some time to get to know your audience inside and out – including the social media platforms they use. If you have existing customers, reach out to them and find out how they find you, or what social media platforms they would be most likely to use. This is a great starting point to understand where you’re going to market your courses and how you are going to go about it.

2. Give your profiles some TLC

From Twitter bios to Facebook pages, each one is an opportunity to make an impact with your training business and showcase what you have to offer. So it’s time to stop treating them like placeholders, or middle men to redirect customers to your website.

Facebook offers a plethora of features you can utilise to maximise engagement and lead generation. This includes ‘call-to-action’ buttons and custom tabs that can be switched up to capture information that will help you to sell, sell, sell.

3. Listen to feedback

Social media isn’t a one way street, and you should be paying attention to what people are saying about you on social media. Twitter offers a unique insight into this by allowing you to track mentions of your company name, industry related keywords, even mentions of your competitors.

By keeping a close eye out to the conversations people are having in relation to your business you have the opportunity to get involved, respond, and ultimately generate sales by capitalising on even just a passing interest in your training courses.

4. Hold a (Virtual) event

Events needn’t be time and money consuming endeavours. Holding a Twitter chat or Open Day event on your Facebook page can be really useful for generating leads.

The key to a successful virtual event is ensuring it is related to your industry but not directly about your company. Like the majority of your social media, it is value focused rather than a sales pitch. It’s an opportunity to deploy your expertise in a timely way that’s almost guaranteed to drum up interest in your business that has the potential to convert into concrete sales.

5. Content marketing

Cold calling and advertising certainly aren’t dead, but inbound marketing is where the money is at, so it’s time to capitalise on that.

LinkedIn’s Publishing platform is the perfect place for showcasing your business, your expertise and sharing your experiences and unique insights.

By posting up 2 to 3 quality articles on LinkedIn per week, you can position yourself as a thought leader in the training industry. You can demonstrate to potential customers the value you can add to their business by sharing case studies and stories, and offer information about the industry that fellow professionals can engage with.

6. Keep on engaging

Across social media platforms engagement is key.

Likes, comments and shares are individually valued according to the platform, but your aim is to get maximum engagement from your followers. And that doesn’t happen in a vacuums.

If you don’t’ respond whenever you’re mentioned, or ignore all the comments on your Instagram photographs, potential customers will vote with their feet and go elsewhere.

By engaging in the comments, following up and providing an excellent level of customer service through your social media pages, you show your audience that you care about them, which makes them more likely to sign up for one of your courses in the future.

7. Use Videos

Videos are prioritised on most social media sites just to how engaging they are. Creative and entertaining videos that inform get your business noticed.

What are you waiting for, grab that camera.

Social media may seem an unlikely tool for lead generation and sales but it’s actually your biggest asset. By ignoring it, you’re neglected a huge audience with thousands of potential customers. But your strategies need to be robust and encompass a range of techniques to make it work.

Call us on our toll free

Sales excelllence series training package
Now get the complete
3 complete professional sales training programs
for only 

PRICE: $539.85 $349.95

training materials questions

pp ads

Call Center excelllence series training package    
Now get the complete
4 complete professional Call Center training programs
for only  

PRICE:  $719.85 $449.95

Training Articles

21 Feb

Resolve conflict now

Conflict is a fact of life, it is inevitable, no matter who you are, what you do, we all ...

Read More ...
22 Mar

Handling Questions and Answers

Questions and answers transform your presentation from a one way communication to a two ...

Read More ...
12 Oct

Dealing with interruptions

9 ways to deal with interruptions Dealing with the common day to day workplace ...

Read More ...

Get all available programs and save !! 

For only $2995.95

 allcourses   +  all mini courses
30 Full Courses   6 Mini Courses 

 GET IT ALL NOW!

Most Popular Articles

19 Aug

Greeting Customers ...

Greeting customers , your crucial first impression Whether you are in a retail store, ...

Read More ...
21 Aug

8 Step strategic planning ...

The below 8 steps give you an overall view of the general actions that should be followed ...

Read More ...
04 Feb

Techniques for handling ...

 APAC Model for handling objections : An objection is good news. When a customer ...

Read More ...
   communication-negotiation-presentation-conflict-resolution skills
Now get the complete
4 complete training packages for one low price
 
for only

PRICE: $719.95 $449.95

Testimonials

The workshop is very well constructed, in a logical sequence and the content encompasses all the latest ideas and research.Ultimately a fantastic workshop to either deliver or participate in.                                                                    

Nige O'Shea FIMI, Professional Inspirations Ltd. UK

TrainingCourseMaterial.com's programs provide comprehensive information in a visually interesting format. Participants benefit from interactive activities that reinforce the content and making learning fun.

Jeanne Parks, Trainer & Business consultant, San Francisco, USA

TrainingCourseMaterial.com have worked hard to create a totally tailored training solution for Mobile Telephony retail managers and sales teams. By creating high impact visuals and with varied and intelligent use of ...

Craig Hines, innov8 Performance Limited, UK

I have purchased the 3 training programmes of the Complete Communications Excellence Series. I consider that the GBP 99 cost represents excellent value for money and the materials are of a high quality...

Alan Lloyd, Team Leader,EU Support to Civil Society Project

Contact Information

  • 12728 Mustang Rd Houston
    Texas USA 77057
  • (800) 561-9405

 TRAINING COURSE MATERIALS

 Full courses (1-2 day courses)

  Administrative Assistant Skills

  Anger Management

  Building High Performing Teams

  Business Etiquette

  Call Control

  Change Matters

  Coaching People For Better Performance

  Communicating with Clarity & Impact

  Conflict Resolution

  Creative Problem Solving & Decision Making

  Emotional Intelligence

  Find a way to say YES!

  Front Line Retail Selling Skills

  Handling angry and difficult callers

  Lead, Motivate & Inspire

  Marketing Essentials

  Managing People

  Negotiating for Results

 New college instructor orientation

  Passionate Retail Experts

  Pathways to service excellence

  Presenting With Impact

  Professional Selling Skills

  Retail Sales Planning & Forecasting

  Sales Management

  Sales Territory Planning & Routing

  Setting Others For Success

  Successful Telephone Debt Collection

  Time Management

  Train The Trainer

  Vision, Energy & Passion to Serve

  Workplace Diversity & Inclusion Training

 Mini courses (half day modules)

  Professional Business Writing

  Communication Skills

  Motivating People

  Professional Sales Questioning

  Sales Forecasting

  Ten Best Practice Customer Service Techniques

 

 

 Complete Packages

  Retail excellence series®

  Customer Service excellence series®

  Communication excellence series®

  Sales excellence series®

  Call Center excellence series®

  The Presenter-Trainer Package

 

 

  Get All Packages

(Get all available programs for one low price)