Branding and Marketing, creating a marketing plan and creating offers customers cannot refuse several articles
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Why Create Brands?
Looking at the different brands surrounding us everywhere no matter what industry it is, nowadays no matter what product you use whether it's your computer your shoes even your toothpaste, there is always a brand.

Brands and that emotional connection
One of the common definitions of branding is that it is simply a promise, it is that promise that you make to your customer.

Main Branding terminology
Branding nowadays is such a big topic that it has it's own language.

Effective ads scheduling
There is no doubt that advertising is the main tool for developing brand awareness simply because it allows you to convey your brand promise exactly as you want it be presented.


Simple steps to create a marketing plan
Creating an effective marketing plan is a simple straightforward process but amazingly many marketers sometimes have some problems doing the correct activities that ensures their plan is covering the most essential marketing activities that leads to success.

Packaging products to increase sales
Bundling products together or giving your offer as a package by offering more than one product together in a bundle can have a huge effect on increasing your sales.

Membership programs as a marketing tool
There are numerous benefits that a membership program can bring to your business, read this article to learn more about membership programs and how useful are they.

How to create an irresistable offer your prospects cannot refuse? 
People don't buy 'things,' they buy opportunities! read this article to find out more about creating irresistable offers.

Related articles

8 Step strategic planning process

The below 8 steps give you an overall view of the general actions that should be followed when putting together any strategic plan. 1. Getting prepared.Decide on the team who will be involved in the ...

2012-08-21 06:07:32

Assessing your mission statement

A mission statement is a statement of the company’s purpose or its fundamental reason for existing. The statement spotlights what business a company is presently in and the customer needs it’s ...

2012-08-21 06:37:50

What is a SWOT analysis ?

SWOT analysis is a very common and useful strategic planning tool. It is simply an acronym for Strengths, Weaknesses, Opportunities and Threats. Its an exercise often used by the team tasked with ...

2012-08-22 13:54:23

Evaluating your organizational values

Values are enduring, passionate, and distinctive core beliefs. They’re guiding principles that never change. Values are why you do what you do and what you stand for. Values are deeply held ...

2012-08-21 06:55:55

Strategic Planning and Thinking

What is a strategic plan?A strategic plan is the formal roadmap that describes how a company executes its long term  strategy. A plan outlines where an organization is going over the ...

2013-02-22 08:55:38

What is PESTLE analysis ?

A PESTLE analysis is mainly involved with studying all the external factors that can directly or indirectly impact future long, medium or short term strategies. Its an acronym that stands for  ...

2012-08-22 15:45:04

Visioning : Forming a strategic vision

Forming a strategic vision should provide long-term direction, delineate what kind of enterprise the company is trying to become, and infuse the organization with a sense of purposeful action. Vision ...

2012-08-21 07:12:30

Visioning & Alignment

What is strategy? Strategy means consciously choosing to be clear about your company’s direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much ...

2012-02-05 11:57:42

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